January 10, 2008
By CHRIS WOODYARD
The USA TODAY
Los Angeles — never mind that die current version ford mustang three years old on sales floors presses. There is a new in the city pony car.
Well, not exactly again. That bulletin CCIT mustang begins same old carriers with that, pours it in then with engine hopped UP above, a firmer abolition, black or dark-green color job and one heavy dose of attitude.
The model pays Ehrerbietung to action the light impact 1968 to “bulletin CCIT”, which is the late Steve McQueen star ring.
Bulletin CCIT, a new version one car aging, buries view of, as die auto industry of sales with one oldest its brakings - die extra charge ausprisst.
If a model strikes three, or four years without, which renew major, or, if sales dive in, or if main leaders straight believe like it, along an extra charge comes. It is frequent few more, as if some new parts, somewhat new color, transfer pictures and fresh press release.
“it is one relatively low cost affair to breathe to the new life into a carrier which is around for a number of years,” says Michael Robinet, Vizepresident auto of the advisor CSM world-wide. Automakers can do one healthy price premium for their relatively lean effort or at slipping sales least support frequently to control above.
Some became such successes, die one particular extra charge for years around to cling can. Or an automaker knew out, a constant river of short around a model, bursts like on least sets in motion seven for current production mustang.
But die strategy has its dangers. Some marks throw on so many extra charges die they’re no more longer particularly, a danger, die Ford with mustang running would know. Or die variants will alienate also wild or ridiculous and hard core enthusiasts.
Automobile history is contaminated with Relikten like Frank the Sinatra expenditure by the 1982 more Chrysler imperial Luxuxcar; die Adolfo Gucci expenditure 1973 AMC Hornet of the Sportabout wagon; or the jeep of the Levis of the seventies, its seats covers blue Denim in the Kw_tightbefestigung Think pink?
The gold - or in this the case, pink - standard for bad judgement in the extra charges remains the Dodge La 1955 Femme, announced in ADS as “the first and car in only intended for her majesty, die modern American woman.” Either glaringly sexistisch or strangely, liberating, dependent on, how you regard it, La Femme with its came own rose hued Schulterbag and umbrella, in order to bring die seats together.
La Femme, an extra charge Dodge customized royal Lancer, lasted only two years, because fifties of married men gotten caught wouldn’t dead in him is, thus, its resemblance limits. “only car war, a woman became drive,”, says Leslie Kendall, curator of the Petersen of automobile museum in Los Angeles.
Extra charges do not follow, if consumers notice extra value and achievement, fair extra transfer pictures and fantastic color, Kendall say. “can take prisoner Properly packed and promoted, they interest.”
Admission of the expenditure F-150 Harley Davidson of the Fords was introduced 2001 and no indication of leaves shows.
Likewise acid number of the Fords and Wald-gruene Eddie farmer version of the researcher SUV became a strong status symbol for kid toting Yuppies in the nineties. Farmer label clung and has more over die years too to the bigger expedition and the new model crossover of the bull X, when well verb-rode.
Views and image are not enough. Marks count.
“Eddie farmer worked, because it had contents,” says Ian Beavis, marketing chief for South Korean mark Kia. “absolutely like a glove fit.” Marketing strategy
Automakers took other tactics with extra charges:
• Nostalgia more Whether new versions of the famous old muscles cars or decked out out highway load punts, automakers always tries to take the money on large name versions of the past yearly inside.
more Chrysler for example a superbee version of its Dodge loading unit SRT8 offers on, straight like it 1968 did. As original it comes into a bright “cartridge yellow” with black the transfer pictures, die its inheritance designates.
more Chrysler also has pint a cruiser variant each year, always straight in time for avenue Woodward famous drive down of a Detroit in August They drum up feeling, says more Chrysler President Vizesteve Bartoli offered. Normally few extra charge models are left more over. “They very well,” he says movement.
• Value additional expenses. If Japanese or South Korean models are over due for a change, along some extra accessories and die marking come as extra charge.
Hyundai a 20th-anniversary Sonata — if the anyone problem-tormented original to intend would like — caused that had singular Kw_bodyseite shaped part, for one rear robber, first interior black the model and silver color.
Likewise Honda leather seats and other additional expenses a create agreement extra charge added before current exemplary went on sale this year in addition. “it in the third year of an four-annual product cycle a nice way been to give to one extra impact in the trousers” says wortfuehrer Kurt Antonius.
General engines an expenditure for chrome Silverado admission, die at the Dealerships has to be particularly made can.
• Regionally Die automakers, die to the play to local the taste, up try are dressing extra charges for market, which they know, leave a little other where please.
forwards Ford for example out extra charges of the photographs F-150 and Ford Bronco SUVs rolled unites to years that was NFL desired fans into different cities. Aluminium Giombetti, Executivdirektor of Division customer service of the Fords, says that it blue and white A admission had, die die late, large Houston oiler celebrated.
Anywhere that does not have regional expenditure for special shootout played heavier than in admission-affectionate Texas. Dodge offers a lonely Star expenditure Ranch F-150 king of his RAM admission Ford of the admission, with Kw_saddleart more leather in the driving cab, is a traditional winner.
And Toyota a tundra offers 2007 Lucchese expenditure together with one of manufacturers loading top Texas ‘. It has Lose more leather in interior, even Ostrich skin. Category through itself
If it came to playing to all this expenditure for special Tricken, few models mustang know Since its establishment as 1965 model, Ford bring together rolled out, all Ghia silver of the Calgary of the Stampeders ‘ expenditure for 1966 to the mustang II for 1974 Limited.
For newest production Ford brass demanded die mash seaweed crew to produce least one at the new extra charge one year out. That is inside at least six the versions into the last three years, dependent on like you count it results.
Some are die achievement, die, how die new $75,000 racecar FR500S are oriented, or die GT-H, in an educated manner for cycles per second as Kw_hotstange Mietcar, which sold it in turn to eager customers.
Other styling exercises, like die $29,660 special GT/California or die $22,770 krieger Pink in the extra charge for 2008. It has pink to run strips and pink cancer of the breast consciousness volume transfer picture. And each acquisition results in a delivery $250 to the Susan G. Komen Race for die healing next love capital.
Yet another extra charge mustang is in the wings, the Shelby GT500 Kr, which yet most efficient factory established exemplary. Kr stands for king of the road.
Oversize? “sometimes it is exaggerated They take good idea and beat die drum a a little too hard,” says curator Kendall. , he adds mustang, risked, to fallen into this category.
But extra charges are good business. Kw_base level a mustang sells engine V6 for as few as $19,250 with. But for price Shelby GT500 version was determined with $42.675. Bulletin CCIT Willecost $31,075, if it goes on sale this year.
The newest bulletin CCIT mustang is meant to draw interest of those the remember pursuit scene now rather incomprehensible movie, in the McQueen repeats a mustang away of the hills in San Francisco jumped. Like die movie version, the bulletin CCIT mustang won’t show away with shovels, a robber or large emblems. Rather it becomes depend large engine on - a V8, which supplies 315 horse power, 15 a more than stock versions.
Ford its original inheritance bulletin CCIT formed 2001, drehenout 5.400th This time, it plans 7.700. That pleases enthusiasts such as Greg Autry, which organizes die bulletin CCIT member each year, function international mustang a bulletin CCIT owner Club.
The owner older bulletin CCIT, Autry, 46, a manager in Houston, it says security that it drawn to car by its views and inheritance war. “understated very much,” he says it.
But, if mustang did not have, star-talk in car hunt movie, it is not surely it would have bought in. Everyone believes way that. “some as car and find out over the movie later,” says he.
Giombetti says that he sees the resemblance.
Extra charges “permit people too buy something, which really over speaks. It is singular, “it says. “in a mass-produced world, it gives them something, that is a little individual.”
Even if it pink is.
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